Braxton Labs

Brand Identity

Lab Brewed. Braxton Approved. Braxton Labs is Braxton’s 2nd facility focused on innovation, conversation and creativity. Inspired by vintage 60’s science references, The Labs modular grid, iconography and type system was built around simplifying the science of brewing into a flat and fun visual vocabulary. This allowed the brand endless amounts of flexibility and tools in its science kit to build far into the future.

A Distinctly Different
Design Studio™

Durham Studio © 2021