M&P Logistics

Brand Identity
M&P wasn't looking for a complete overhaul of departure from the companies brand that’s existed for the past 14 years. Instead, they reached out to the studio for a contemporary ‘refresh’ that tells a more compelling brand story than where they’ve previously been.

With the help of their executive team, the studio created a category audit of their top competitors in the space, defining the sandbox for creative moving forward. We were able to streamline and simplify all assets of M&P including copywriting along with a newly developed tagline to pair with their abbreviated brand, “Moving Proof”, as well as an elevated brand identity, modern color palette and brand toolkit, and website refresh.

A Distinctly Different
Design Studio™

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