The Hannaford

Brand Identity

A Downtown Bar with Uptown Grit.
Named after the famous architect who designed and constructed the building, Samuel Hannaford, the 100-year-old building sat vacant for 20 years. The brand was built around the intersection of Pike St. & Madison Ave. where the establishment caddy corners. The angle of this intersection was the building block for the logo-mark. Preserving the past, the original tile floor and support beams were exposed to juxtapose the rough interior with the refined brand.

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