The Hannaford
Deliverables
Brand Identity
Copywriting
Environmental
Photography
A Downtown Bar with Uptown Grit.
Named after the famous architect who designed and constructed the building, Samuel Hannaford, the 100-year-old building sat vacant for 20 years. The brand was built around the intersection of Pike St. & Madison Ave. where the establishment caddy corners. The angle of this intersection was the building block for the logo-mark. Preserving the past, the original tile floor and support beams were exposed to juxtapose the rough interior with the refined brand.
Named after the famous architect who designed and constructed the building, Samuel Hannaford, the 100-year-old building sat vacant for 20 years. The brand was built around the intersection of Pike St. & Madison Ave. where the establishment caddy corners. The angle of this intersection was the building block for the logo-mark. Preserving the past, the original tile floor and support beams were exposed to juxtapose the rough interior with the refined brand.
A Distinctly Different
Design Studio™
Design Studio™
Durham Studio © 2021