After the City’s previous rebrand “failed to make a positive impression,” the City of Covington’s department of Economic Development was in search of a new brand that would reflect the city’s unique character and attract a wide range of businesses, investors, and developers to the city.

Our team has deep roots in Covington, so we were thrilled to be tasked with rebuilding Covington’s Economic Development brand from the foundation up. To ensure that the creative process incorporated feedback and input from the people of Covington, we wrote and built out city-wide surveys, which gave us invaluable qualitative data on the city’s deep-felt values and needs. From these insights came the City’s bold new manifesto, reimagining Covington’s story as a direct letter—from our City to Yours—proclaiming Covington’s pride, progressive values, and sense of possibility. Inspired by the bicentennial era of American graphic design, the COV graphics recall the City’s quirky and vintage-progressive attitude, where the past meets progress, where timelessness meets the ventures of tomorrow.

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