Enable Injections

ENGINEERED WITH THE PATIENT IN MIND

Enable Injections

WHAT WE DID

Brand Identity, Collateral Deployment, Copywriting, Packaging, Art Direction, Strategy & Positioning, Video, Web + Photography by Jeremy Kramer

Within a cluttered medical device market, Enable Injections engaged the studio to tell a more precise, fresh, and simple brand story that could connect existing and future users to the company’s mission and user-driven design.
As a continued partner and agency of record for the last 6 years, the studio has developed Enable Injection’s branding strategy and advertising campaigns for continuous disruptive success in the highly competitive medical device market. Starting with a strategic deep dive into the market of wearable devices, the studio designed the enFuse on-body infuser to be visually distinct from the market’s “sea of blue,” herring the patient’s experience and personal agency with a simplistic, tech-inspired, and user-forward look, tone, and feel. The studio designed every aspect of the brand’s overhaul, bringing this life-changing device to life in a way that focuses on what matters most: the patient.

JENNIFER ESTEP MARKETING MANAGER ENABLE INJECTIONS

“Durham is a rare team. Led by super-talent Austin Dunbar, Durham has been Enable Injections' brand partner since our brand infancy days. The years involved in our partnership speaks volumes, and the creative work has evolved with our growth. When a team can develop a vision based on deep knowledge of a company, culture, and product, the creative process can be magic. In the past months, the Durham team has developed and delivered a sweeping remake of the Enable Injections brand, to great success. Pure magic.”

3D RENDERING

We developed a 3D render of the enFuse® in both still and motion variations in order to showcase the simplicity and beauty of the device. These images and videos have been used across all types of brand applications in order to best convey the device in reality.

ICONOGRAPHY

Along with redesigning the Enable Injections career web page, came a brand new set of icons. Paired with their company values and employee testimonies, the new set of icons are expressive in exuding not only the beauty of the graphic nature of the brand, but also the bright energy of the company environment as well.