Located in Downtown Covington, KY at the intersection of Tobacco and Electric Alley, Wenzel is a resurrection of Kentucky's rich bourbon history, and the inaugural proprietor's blend is no exception.

They say to know where you’re going you have to know where you come from, and every brick and barrel at Covington’s historic Wenzel building is a revival of whiskey rectifying history. Wenzel Whiskey is a whiskey blending experience and event space in the heart of Covington, Kentucky.

The studio built every brand asset from the brick up for Wenzel Whiskey. Inspired by the architectural detail of the company's entrance into the blending room, the brandmark was crafted with the proportions of its archway along with its concrete keystone, to indicate a modern insignia representing the brand and a bourbon glass. Inspired by the past but blended for the future, the simplistic and streamlined let’s the label do the talking but leaves no tactile detail behind. Embellishments of embossed foils over estate paper across 4 custom dies, allows each blend to truly be labeled as a one-of-one. The studio crafted a unique communication strategy for this revitalized rectifier originally built in 1873. As the first whiskey to be blended since Prohibition in Covington, we made sure to honor the building's past and the importance of its location, but crafted a contemporary visual profile and brand world that would meet today’s taste and standards.