In 2021, Harry’s presence at the Kroger Wellness Festival shaved the way for Men’s Mental Health through a fully-functional barbershop. For the 2022 Festival, it was time to let Flamingo and Harry’s share the spotlight.

In order to present Harry’s and Flamingo as separate brands under the same umbrella, the joint activations need to feature two distinct, experiential, photo-worthy bathroom pop-ups.

The studio designed, built, and staffed a 30’ x 10’ pop-up washed with product shelves, custom chrome and iridescent walls, glistening shower heads, bathtub ballpits, neon signage and more. This immersive men’s and women’s care experience was designed with freshness in mind. Noting the highlights of Harry’s and Flamingo product packaging, the studio took inspiration from their in-store shelf presence and lathered it on this do-good-feel-good pop-up for all to experience.