Looking to release three premier blends of Kentucky Straight, the team at Saddler Distilling approached the studio in search of the right brand identity.

To reflect reflect the caliber of the release and the singularity of each bottle, the studio developed a richly textured, old-world color series that gives each blend its own classic look and heroes its unique whiskey and barrel type. The gold-framed labels feature bespoke, hand-written selection notes, creating a modular yet cohesive visual identity as smooth as the whiskey inside.