Sig Luscher was a Swiss immigrant who first brewed and sold his flagship Pilsner in 1866. Over 150 years later, the good folks at Sig approached the studio in search of the brand that would revive this classic brew and celebrate it with the world.

Sig says respect tradition and enjoy it often. The studio resurfaced this Historically Good Beer™ from the ground up with word, wit, and a tasteful amount of design. As the 8th-oldest brewery in the United States, Sig Luscher has a bona fide claim to history and tradition, one that (as droves of data confirm) consumers respect and respond to. To hero the character of the past, we crafted the tagline and designed a classic label that championed the legend himself, as well as its founding year, framed by its unmistakably bold and contemporary tagline: “Historically Good Beer.” Like every man wisened by time, the bottle’s white cap is a mark of distinction, one that sets Sig apart as a classic to be sipped and enjoyed for years to come.