Next-Gen Neuromodulation has arrived, and it’s called Avation Medical. A cutting edge innovator in their space, Avation is pioneering next-generation therapies for life-changing conditions. Through their Vivally® System, a patient-friendly, smart wearable bladder control therapy, they’re changing the game by helping those with urge urinary incontinence to live life simply without the need for surgery, implants or drugs Avation sought to look the part professionally as the leader within their unique medical category, while nodding to the brilliant technology of their product as well.

A complete overhaul, reposition and rebrand for Avation was designed by Durham. Everything from art direction, brand identity, collateral, strategy and position, photography, video, and web design was considered for the wearable tech company. Taking a giant step forward in OAB treatment also requires taking a giant step forward in brand expression. Their existing assets needed a boost and reconsideration as their tech takes off. Through an exercise of evolution, we took the nature of their previous brand, and gave it the confidence it deserved.