Explore the World Without Limits
CVG Soar to Explore
WHAT WE DID
Campaign, Copywriting, Motion, Naming, Social, Strategy & Positioning, and Video
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The 'Soar to Explore' campaign for Cincinnati/Northern Kentucky International Airport (CVG) was designed to elevate CVG's global visibility and emphasize its role as a gateway to world-class travel experiences. We developed a cohesive and dynamic campaign strategy to position CVG as the premier choice for travelers seeking exploration and adventure, and created the campaign name 'Soar to Explore' to capture the spirit of ambition and the gateway experience CVG offers via a TV commercial, radio, social media, and on-premise marketing executions.
The studio crafted compelling and engaging copy that highlighted CVG's commitment to excellence in travel, showcasing its connectivity and customer-centric services and strategically positioned CVG as a leading airport that not only connects travelers to their destinations but also inspires their journeys with exceptional service and innovative solutions.
The Soar to Explore system leverages a series of images that dynamically incorporate the iconic shape of airplane windows to highlight subjects. A Window into traveling’s wins, the ring is the thing that holds the gold.
PULL UP A CHAIR AND LET’S CHAT, SHALL WE?