TaylorMade Hi-Toe 4

ALL-TERRAIN. ALL THE TIME.

TaylorMade Hi-Toe 4

WHAT WE DID

Campaign, Commercial, Copywriting, Motion Design, Point of Sale, Strategy & Positioning, and 3D Visualization

Maximum Confidence — Rain or Shine

TaylorMade approached Durham to develop, design, render and animate a campaign for the new Hi-Toe 4 Copper Wedges.
Borrowing inspiration from aspirational categories in high-end watches and import automotive companies, TaylorMade was looking to elevate golf to precision craftsmanship.
With new spin-tread, added toe mass, and micro-rib technology now present in the Hi-Toe 4, it was vital to showcase the high level of craft found within the build of the club.
Our approach revolved around three key elements: macro photography, dynamic cropping, and attention-grabbing copy. By leveraging these techniques, we created a visual experience that not only captivates but also communicates the sophistication and superiority of the Hi-Toe 4 Wedges and it's technlogy.
The club crafted for consistency on All-Terrain, All the Time.

ELEVATING GOLF TO PRECISION CRAFTSMANSHIP

Drawing inspiration from the meticulous craftsmanship of high-end watches and the precision engineering of premier automotive companies, we set out to redefine the visual narrative surrounding golf equipment. Just as these industries appreciate the smallest details in their innovation, we aimed to showcase the unparalleled craftsmanship and innovation of the new TaylorMade Hi-Toe 4 Wedges.